Plenty is an indoor vertical farming company that uses less space and fewer resources to grow fresh, flavorful, healthy, and clean produce year-round. We built rebranding and created a new visual system to represent the spirit of Plenty. 

The Plenty Frame is a graphic device that gives the produce a stage. This simple frame has the ability to highlight the verticality of Plenty’s innovative farming. The P and the Y are able to extend, representing growth from ground to harvest and from our brand to the world. The resulting shape also refers to the ever-growing perimeter of Plenty’s farming walls.

Rounded shapes in the logo letters send a more sensual message for the brand to signify both flavor and feeling.


My role: Design       ECD: Mariota Essery       Co-designed with Alexis Coutu-Marion & Sid Lee Montreal team       Copywriter: Annie Chiu